Facial cupping is now a thing
Remember when Gwyneth Paltrow suddenly had those with those weird, perfectly round bruises on her back? Jennifer Aniston tried to hide hers at a movie premiere a few years back.
It's cupping and Paltrow loves it.
"It feels amazing and it's very relaxing. It's just one of those alternative medicines I do instead of taking antibiotics.
For those of you who don't know, cupping dates back thousands of years where cups are heated then placed on the skin creating suction (thus the circles).
It helps with blood flow, relaxation, inflammation, relieves pain and removes toxins.
Like all good treatments, they evolve and now we have facial cupping.
Kim Kardashian is doing it and suddenly everyone (me included) is talking about it.
I mean have you seen her skin? Granted there's a bit of makeup on there but it's still rather flawless.
Here's her Insta pic at the Balenciaga fashion show when she went makeup free.
Now Kim posted this photo on her snapchat recently as she was about to undergo a face cupping facial.
Now of course no treatment is going to be Kim K approved if it left marks on the face so obviously it doesn't.
The smaller cups are moved gently along the face lifting facial tissue and increasing circulation. It drains fluid in the lymph nodes and relaxes the facial muscles.
The end result is minimised fine lines, wrinkles and sun damage, reduced puffiness and smoother skin that glows. Can anyone say winning!
After Kim K snapchatted, E News gave the very woman who performed the cupping on the reality star a call.
I mean if Kim trusts Nurse Jamie, then we all can, can't we?
"The cupping facial encourages blood flow to the tissue and stimulates the lymphatic system to help reduce inflammation which in turn smoothes fine lines and wrinkles," she says.
"We love to combine cupping with other facial treatments because the increased circulation allows for skincare products to absorb much more effectively into the skin."
As for pain, Nurse Jamie says it feels like a cat licking you. I don't think we should think too much about cats licking her face.
As well as the beauty benefits, face cupping can also help with a sinus infection, headache or earache to name a few.
Kim Kardashian isn’t new to some out there face treatments, like the time she did that vampire facial using her own blood or when she had laser treatment on a plane. You don’t have to worry, this is on the sedate side compared to all that.
There are also DIY cupping kits you can buy from Lure if you can't get to a clinic.
It was founded by Stella Rubinshteyn.
"We are thrilled that cupping is finally getting the recognition it deserves because it seriously works," she says.
"It's an incredibly powerful and non invasive beauty tool."
As with all treatments, make sure you do your own research and chat to a therapist, skin specialist or doctor before you go ahead with anything.